What type of evidence is considered qualitative?

• A. Quantitative metrics
• B. Video demonstrations
• C. Qualitative stories and testimonials
• D. Letters of support

Answer: (C)

Qualitative evidence centers on descriptive, non-numeric information that conveys experiences, meanings, and context. Qualitative stories and testimonials are a perfect fit because they are direct, narrative accounts from people describing what they experienced, how it affected them, and why it mattered. This kind of evidence captures the nuanced perspectives and personal impacts that numbers alone can’t express.

Quantitative metrics are numerical and measurable, which is why they represent quantitative evidence. Video demonstrations show an action or process, providing observable detail that can support understanding of what happened, but the defining nature of qualitative evidence is the descriptive, narrative form of stories and testimonials. Letters of support offer endorsements and context, but they don’t generally provide the same direct, personal experiential narratives that stories and testimonials do.